27% of gamers have given up mid-purchase because checkout takes too long

You want your games quickly, not securely - at least, that’s the impression I get from a new round of research about spending habits on digital games. 27% of players have dropped a purchase entirely because the payment process has taken too long, and speed is a more important metric than security almost everywhere. “When it comes to picking a payment method,” the report says, “ease of use and speed are more important than security in almost every market. Convenience is king.” More specifically, 77% of players mark speed as the biggest factor in their payment method of choice, and 46% cite ease of use. PayPal is the biggest payment method globally, with 26% of gamers preferring it over any other method. Rounding out the bottom of the list at 2% is cryptocurrency. The report notes “here is little mainstream interest in paying with Bitcoin,” which shouldn’t come as a surprise. Steam dropped Bitcoin purchase support late last year thanks to the currency’s volatility, and cryptocurrency in general has become somewhat more of a volatile commodity than an actual cash replacement.

from PCGamesN https://ift.tt/2BdeXuA