Big PC is taking over - Asus and MSI losing gaming laptop market to Dell and HP

Asus and MSI are reportedly seeing some of their shared market dominance in the gaming laptop segment move over to their zealous competitors. HP, Dell, Acer, and Lenovo - some of the largest PC brands in the world - have renewed efforts to move into the gaming space, which is putting pressure on the current reigning champs' dominant position.

The gaming market is one of the few branches of the worldwide computer sales world still looking healthy, and these large OEMs - which are still making a lot  of money from computer sales if recent reports are anything to go on - want to get in on the huge ever-expanding home and professional gaming markets.

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These large OEMs are adopting similar tactics to Asus and MSI when it comes to gaming exposure: sponsoring esports teams, competitions, and events. HP Omen has sponsored the Overwatch League, Dell and Alienware have moved into Counter Strike sponsorships, and Lenovo has reportedly struck a deal with Ubisoft to partner up for the next season of Rainbow Six: Siege Pro league.

It’s not just the giant OEM brands that threaten Asus and MSI’s gaming laptop money tree, either.

from PCGamesN https://ift.tt/2AMlCvz