The Sims 4: Get Famous captures the graft behind the glamour

Content creators gather in the basement of Victoria House. It’s a winding yet cavernous event space that has, in the past, hosted Versace. The air is filled with European languages, and the overall effect is something like Simlish - the universally evocative non-language that soundtracks the game we’re all here to see. Then comes the most universally understood sound of all: a chorus of awws. From a dark corner, event staff wheel in a dog crate containing four puppies. They’re to be delivered into the arms of streamers for an imminent broadcast about the upcoming The Sims 4 expansion, Get Famous. Many of the people here at SimsCamp are YouTubers, each serving audiences of tens or hundreds of thousands of subscribers. In the makeup tutorial area, wide mirrors are lit by bare Hollywood bulbs. Angel wings hang from the ceiling; on standby for Instagram snaps. Beneath the marble staircase is a ball pit, next to a sign that warns: ‘No woohoo’. The wi-fi password appears on every second surface, occasionally alongside the words ‘TAPE THAT’. Much like the drawn-back observation of a Sims game, this is a party primarily designed to be enjoyed from the outside, by viewers and followers.

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