Nvidia in 2018 – controversial marketing, pricey GPUs, and a hell of a mining hangover

The tale of Nvidia’s 2018 could probably be told in pure pictographic form by simply putting up a 12 month snapshot of the company’s share price. It looks kind of like that classic Windows XP background: a rolling green hillock, but one with rather steep drops on either side. Yes, it’s been a trying year for team green, despite things looking unbelievably rosy for much of the year. Jen-Hsun's gang was selling all the old graphics cards it could make, cashing in on the fact the mining gold rush was seemingly going on indefinitely. Because of that it was holding back its next generation of GPUs, waiting to drop the new Turing generation with a resounding thud on both the professional and gaming sides of the market once nobody was buying Pascal cards anymore. And then the bottom dropped out of the mining market, like the morning after a bad curry, arguably leaving much the same general soreness around the Santa Clara HQ. Nvidia has subsequently been left with a whole heap of old cards, and a bunch of expensive new ones that people aren’t neccessarily 100% convinced about.

from PCGamesN http://bit.ly/2CE7Yth