Starbreeze CEO resigns as studio files for reconstruction after “shortfall of cash”
Starbreeze has filed for reconstruction with the Stockholm District Court. This decision has been made with the acknowledgement of Overkill’s the Walking Dead’s poor sales. In an press release available on the studio’s official website, Starbreeze explains the reasoning behind the reconstruction. “The decision is based on a shortage of liquidity and deemed to be a necessary step to give the Company the time needed to negotiate a long-term financial solution and implement changes in the organization and operations.” After the poor commercial sales of Overkill’s The Walking Dead, Starbreeze slashed the price tag of the first-person zombie shooter from $60 down to $30 in an effort to push sales. Starbreeze reported lower than expected sales in November but the sales figures must have been worse than expected. “With the latest statistics from Overkill’s The Walking Dead (including effects from latest marketing efforts) affecting the forecasted sales, it has reduced the short term forecasted revenue resulting in an expected shortfall of cash in January 2019,” Starbreeze said.
from PCGamesN https://ift.tt/2RupsNJ
from PCGamesN https://ift.tt/2RupsNJ
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