With zero fanfare, the Epic Games store has released in China
The Epic Games store is now available in mainland China. Despite almost no fanfare from Epic, the company’s storefront can now be accessed, and almost all games available on the platform can be purchased via two different payment methods.
According to Chinese news site Techweb (translated via Google) earlier this week “the Epic games store quietly unlocked” in China, allowing players in the region to purchase and play games. Customers aren’t able to use Chinese credit cards on the store, but two local payment methods, WeChat and AliPay are both being accepted on nearly all games available on the platform. China appears to be a low-cost region, and the prices of games like Borderlands 3 and Metro Exodus are both substantially lower than in North America.
Given the fanfare attached to other local releases, Epic’s near-silence on the Chinese launch of the store is surprising. Given the size of the Chinese audience, allowing players to stumble across the store rather than making an outright announcement doesn’t seem like a particularly business-savvy plan, but there may be a reason for that decision.
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